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Here's
Your Access to... The
Website
ToolKit Thank
you for ordering this Multi-Media
Program! Please
Bookmark this in your Web Browser
Now
- You'll be returning to this page
frequently. How
to Use The Web Site Toolkit This
program has everything you need to create the
content for a high-quality, high impact web site.
It also includes resources for designing and
developing your site. The big key is content. If
you have good content for your site, if you give
your prospects the information they're looking for,
everything else is relatively easy. Most
web sites have inadequate content, the wrong
content, content in the wrong place, poor
navigation and bad formatting of the content. It's
no wonder that most web sites get such poor
results. If you follow these guidelines carefully,
you'll come out with an excellent site that will
help you attract more clients. Here
are the four steps to take in creating a powerful
web site: 2.
Next, start writing the actual content for your
site, one section at a time. I've put the
steps in the order shown because I've found it's
the most logical way to go. We actually work on
the home page at the end, not the beginning as
it is really a summation of everything you'll
have done up to this point. If you need
assistance in writing or editing your site
content, there are several editors listed at the
bottom of this page who can help you. 3.
Once you have all your sections written and
formatted, it's time to start the design
process. Section 10 includes detailed
guidelines for design, formatting and
navigation. You may have an existing designer,
want to do it yourself or need to find a
designer. I have listed several designers at the
bottom of the page with links to their sites and
portfolios. They are all experienced in working
with Independent Professionals like you. I've
also included links to template sites if you
want to do your own design. 4.
Use the Online Services and Tools at the bottom
of this page as you need them. From web
templates and email list managers, to web stats
and online payment systems, you'll find what you
need to create a powerful web site - with very
little technical knowledge required. I
hope you find this program useful. I have
worked with hundreds of Independent Professionals
in developing the content for their sites using
exactly this process. I won't be there personally
to help you, but if you listen, read and study, you
will have everything you need to create a great,
client-attracting web site. All
the best, Robert
Middleton
The
Website
ToolKit To
listen to the audio, just click on MP3 or Real
Audio buttons, a window will open up and start
playing. You can listen in either format. To
read the pdf files, just click on the pdf icons
they will open up in Adobe Acrobat. To view the
sample sites, just click on the link and you'll be
taken to the specific page with the sample.
My
recommendation is to listen to the audio program
first or read the transcription (or both), then
read the guidelines for each web page section in
the pdf and then go to the sample pages. This will
give you everything you need to create a
high-quality professional service business web
site. Note
on downloading MP3 files:
On
a PC:
"Right mouse click" on the red MP3 icon. In
the menu, click "Save Target As...". This
will bring up a menu for your desktop that allows
you to save the file to your desktop or any folder
that you like. Once you've downloaded the file, go
to the folder where you saved it and double click
the file to play it. On
a Mac:
Click on the MP3 icon and hold your mouse
down. In the menu, select "Download Link to
Disk." This will bring up a menu for your
desktop that allows you to save the file to your
desktop or any folder that you like. Once you've
downloaded the file, go to the folder where you
saved it and double click the file to play
it. Bad
Links? In
the Web Site ToolKit are several links to sample
web sites. It's not unusual for links to go bad
and we might miss some of them. So if you find a
bad link, please let me know. Same goes for the
audio and pdf files. If you have troubles with any
of them, just let me know here: Contact
Robert Web
Site Development
Checklist
- This checklist will help you track and manage
your site as you develop it. PDF
Checklist
- DOC
File Checklist
- Use to fill in your own plan
Complete
Transcription of Audio
- If you'd prefer you can read the complete
transcription. For ease of use, it's divided into
the different sections of the
program. PDF
Complete
Transcription
- Note:
This is a direct transcription of the audio
tutorial. It has been proofed, but inherent in
transcriptions are imperfections. Not every single
word is the same as in the tutorial. Nevertheless
is covers virtually everything you need. Most
people will find the pdf guidelines for each
section sufficient. 1.
Introduction
- How do you create a high-impact web site?
This section sets the stage for what you can
accomplish on your web site and how you go about
getting it written and developed. Audio PDF
Introduction
- 2.
Who We Work With
- You need to focus on your clients first - who
they are, what their problems are and how they can
be successful working with you. Audio PDF
Who We Work With
- Samples
of "Who We Work With" pages Sample
2 - Manya
Arond Thomas Sample
3 - Bridgewater
Group Sample
4 - Heart
of Business Sample
5 - Clearmind
Leadership Sample
6 - Bloom
Where You Are Planted 3.
How We Work
- What results can prospects expect if they
work with you, what are your guiding beliefs or
philosophy and what is your approach to working
with clients? Audio PDF
How We Work
- Samples
of "How We Work" pages Sample
2 - Strategic
Helm Sample
3 - Grenell
Consulting Sample
4 - Bloom
Where You Are Planted Sample
5 - Mark
Shawver Assoc. Sample
6 - Bridgewater
Group 4.
Services, Programs
- What are the actual services or programs you
offer? What do they actually get working with
you? Audio PDF
Services/Programs
- Samples
of "Services/Programs" pages Sample
2 - Strategic
Helm Sample
3 - Blue
Summit Sample
4 - Bloom
Where You Are Planted Sample
5 - Grenell
Consulting Online
Sales Letter Pages Sample
7 - The
System Seminar Sample
8 - Boost
Your Business With Your Own eZine 5.
Case Studies /
Testimonials
- What proof do you have that you can deliver
the results and provide the services you say you
can? Audio PDF
Case Studie
- Samples
of "Case Study/Testimonial" pages Sample
2 - Catalyst
for Courage Sample
3 - Beyond
Proactice Management Sample
4 - Tracking
the Wisdom Sample
5 - Life
Work Business Partners Sample
6 - The
Relationship Gym 6.
About Us
- Who are you and why are you qualified to do
what you're doing? What background, experience and
credentials do you have? Audio PDF
About Us
- Samples
of "About Us" pages Sample
2 - Tracking
the Wisdom Sample
3 - Executive
Focus Sample
4 - Humor
Power Sample
5 - Bloom
Where You Are Planted Sample
6 - Clearmind
Leadership Sample
7 - Thirsty
Fish 7.
Contact Us
- What happens once someone contacts you? What
is the initial process the prospect will go through
before they start working with you? Audio PDF
Contact Us
- Samples
of "Contact Us" pages Sample
2 - Strategic
Helm Sample
3 - Beyond
Practice Management Sample
4 - Mark
Shawver Assoc. Sample
5 - Blue
Summit Sample
6 - Action
Plan Marketing 8.
Home Page
- Why should someone visiting your site be
interested? How will you get their attention and
get them to take action? Audio Getting
Found on the Web Bonus PDF
Home Page
- Samples
of "Home Pages" Sample
2 - Beyond
Practice Management Sample
3 - Strategic
Helm Sample
4 - Escape
From Cubicle Nation Sample
5 - Speak
Well Being Group Sample
6 - Life
Work Business Partners Sample
7 - Enlightened
Marketing 9.
Free Stuff
- What will you give away on your site and how
do you get people to give you their name and email
address? Audio PDF
Free Stuff
- Samples
of "Free Stuff" pages Sample
2 - Jansen
Peak Performance Sample
3 - Genesis
Consulting and Coaching Sample
4 - Heart
of Business Sample
5 - Catalyst
Creative Sample
6 - Action
Plan Marketing Bonus
Program
- How
to Build a Massive, Highly Responsive Email
List 10.
Design, Formatting, Navigation,
- How do you set up your site for maximum
impact? How do you make your site both attractive
and functional? Audio Making
it Happen Bonus PDF
Design, Formatting,
Navigation
- Design
Samples See
the winners of our Web
site ToolKit
Contest
for some more examples of good design and
formatting. Web
Development Resources These
web services, resources, tools and programs are
offered here to help you create a more effective
web site. The service providers are not agents
or affiliates of Action plan Marketing. If you are
happy with the services contracted for, please let
me know. If you are not satisfied we'd like to hear
from you as well. If
you have other service providers, resources or web
tools you think should be added to this list,
please let me know. Writing
and Editing Joe
Dungan - Proofing, Editing and Copywriting -
West Coast - 818-752-6017 - isleofjoe@hotmail.com Suzi
Elton - Suzi can help you with copy for web
sites, articles and other marketing materials.
West Coast. 425-355-7094 - sazzysuzi@cs.com Andrea
Glass - Editing and copywriting - Can help
edit and write your web copy. 858-350-5235 -
andreasglass@cox.net
Nancy
Wintner - Copywriter and web copy
development - 412-681-9314 njwgwn@earthlink.net Susie
Ward - Transcribing and Editing (great at
transcribing TeleClasses) - 301-933-7768 - Web:
Susie@theAdminSource.com Graphic
Design Web
Design Dawud
Miracle - Dawud specializes in web site for
small service-based business. Focusing on Word
Press web sites that you can update yourself.
734-276-8697 - www.dmiracle.com
Nina
Menezes - Nina specializes in web site
design for women. She does work for consultants,
coaches and many others. Great design and easy
to work with. 416-250-1380 - www.interdream-designs.com Lana
Walker - Lana understands my web process and
specialzes in professional business sites. Can
also help with content creation. 480-280-5001 -
www.talkingfeathercommunications.com Clyde
Lerner - ITM Computing - Clyde can produce a
very nice web site for you at a very reasonable
cost. 408-246-3707 - www.itmcomputing.com Mark
Shawver - Shawver Associates - A member of
the Marketing Action Groups, Mark's company is
experienced with web design and he is familiar
with the Action Plan Marketing format.
925-484-4052 ext. www.shawver.com/home.html Rich
Brooks - Flyte New Media - Web development -
Flyte takes a sales & marketing approach to
developing Web sites that help their clients
build their businesses. 207-871-7921 - Web:
www.flyte.biz Sarah
Williams - Creates web sites you can easily
update yourself. Take a look at her portfolio.
Web-2-3 Testimonials
and Case Studies Bill
Metcalf - Bill can create multimedia
testimonials for you to put on your web site. -
www.MoreAndBetterClients.com Linda
Furiate - Linda can interview your clients
and create excellent testimonials -
lmfuriate@comcast.net Casey
Hibbard - Casey does the same thing with
more of a focus on Case Studies.
casey@compelling-cases.com
- www.compelling-cases Online
Services and Resources The
services and resources below will help you with
many aspects of your web site. From free online
services and information sites to paid services,
programs and ebooks, you'll find resources that
will improve the effectiveness of your web site.
Some of these services were mentioned in the audio
tutorial. Study
this section before you submit your web copy to
your designer! Web
Information Web
Marketing Today
- A great resource for web and Internet
information. Includes thousands of
articles. ECnow.com
- Contains a detailed list of dozens of
additional online resources and ways to promote
your web site. The
Site Wizard
- An excellent collection of articles and
resources for creating better web
pages. Domain
Registration and Web Hosting GoDaddy.com
- A good and affordable domain name registrar
that many people swear by. Web
Site Source
- A good, affordable and reliable web host and
email. service. I use this for two of my my web
sites. Excellent control panel and online
support. Web
Development Tools WordPress
- This was originally a blogging platform. It's
now become the standard for web sites that you
can easily update from the web. 4
Templates - Web Site
Templates
- If you want to do own web design using Front
Page. Wide variety of inexpensive
templates. Template
Monster - Web Site
Templates
- Another collection of good web site templates
for do-it-yourselfers. Web
Site Builder
- Build and update your web site online without
html or other web development program. Free
30-day trial. Lynda.com
- If you're a do-it-yourselfer, this is the site
for you. Complete, detailed tutorials on how to
use web development tools. Dreamweaver,
Fireworks, Photoshop, etc. Keyword
Tools Article
on Wilson Web
on optimizing your web page for
Google. Web
Promotion Services Bonnie
Jo Davis
- A more personalized article submission
service. Will submit articles to literally
hundereds of web sites to get your web site
tons of exposure - 949-709-2670 Search
for other places to place articles on the web
or in eZines, by searching in Google for
the following Keywords: eZine articles, free
reprint articles, and article submission
service. eZineArticles.com
- A place you can post articles for other people
to use in their eZine or web site. PR
Newswire
- Online press release services. Web
Marketing eBooks and courses Manual
on Web Site
Marketing
(Free) - by Ken Evoy - Make Your Site Sell.
Pre-System
mini Course
- A great course by email on online marketing by
the top Internet marketing guru, Ken
McCarthy. Email/eZine
Services Group-Mail
- Lets you personalize and mail merge emails.
For PCs. Form-to-email
- a great way to set up response forms on your
website. Email
merge
- Lets you personalize and mail merge emails.
For Macs. Google
Groups -
Lets you set up free email discussion
lists. vBulletin
- Best bulletin board software TinyURL
- Makes long affiliate urls into short
ones. Online
Payment Systems Practice
Pay Solutions
- Merchant Account and Shopping cart. ClickBank
- Another good payment system for information
products. PayPal.com
- Yet another pay system that many people
use. Acteva.com
- Another good pay site - especially for events
of teleclasses. No set-up fee. Misc
Online Tools Google
Analytics
- Complete stats for your web site -
Free. WC3
Link Checker
- Make sure all the links on your site
work. AtomZ
- Lets you put a free search engine on your
site. Shareware.com
and Tucows.com
- Sources for shareware software such as pdf
converters YouSendIt
- Great free service for sending and downloading
large files FreePolls.com
- Lets you set up free polls on your site.
SurveyMonkey.com
- Set up free surveys online Net-Print
-
Lets you select text in an Internet application
and just print out that text. For Macs. When you
get to this page, just enter the words "net
print" in the search box and you'll get to the
download. Snagit
- Lets you print selected text and graphics in
an Internet application. For PCs. |
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Action Plan Marketing - 831-338-7790 - Contact by email |
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This
Web
Site Toolkit
is divided into sections that correspond to each
section of your web site. Included in each
section is an audio portion that you can listen to
online, a written portion as a pdf and samples of
web sites as links. In addition, there are links to
resources such as editors, writers, web designers
and useful web and Internet tools.
